Welcome to Joja Entertainment

- a video platform centering Pakistani voices.

a cultural outlet

Pakistanis in and outside of Pakistan don't have a singular, dedicated location to watch quality films. Pakistani films hardly come to global theater screens en masse and finding them online should be easier, but they aren't. Joja Entertainment seeks to solve this by platforming films highlighting work that speaks to the Pakistani experience. The cultural connection leads to empowerment and a sense of belonging - not just to Pakistan, but wherever they are based.

Diversity

We work with independent filmmakers to showcase identity, culture, and personalities to support expression of those coming from a Pakistani background. Joja's mission is to bring Pakistani cinema to the world stage as part of the discourse on South Asian cinema. Joja supports local and diasporic filmmakers to present a range of artistic representations. This is in service of expanding the definition of the Pakistani experience, both in and outside of Pakistan.

impact

Pakistani films deserve an accessible location to reach their audiences for more than entertainment’s sake. Founded by a member of the diaspora, Joja Entertainment is dedicated to understanding identity in ways that are cognizant of Pakistan’s history, present, and future while also seeking healing from the effects of postcolonial neoliberalism in ways that are specific to Pakistan’s history.

Below are some commonly asked questions.

Who makes the content showcased Joja?

Joja sources content from filmmakers of Pakistani heritage.

Is all your content in Urdu?

No. Joja TV content might be in any language spoken in Pakistan or anywhere else.

Does Joja have subtitles?

Yes! But at this time, Joja only hosts films with English subtitles.

how do i donate to a filmmaker?

To donate, go to a film page, find the DONATE button near the bottom of the page. Donation buttons are for specific filmmakers. Joja does not keep any of the donations and the full donation, minus transaction fees, are sent to the filmmaker.

Founded by a filmmaker, Joja Entertainment understands how important it is to prioritize filmmakers' questions for how their work is showcased. For any unaddressed concern, please contact admin@jojatv.com.

How do I get my film on Joja?

Send a brief description of your film to admin@jojatv.com. Not all submissions will be accepted.

Does joja own the films it hosts?

Films hosted and curated on Joja can be shown on any additional platform so filmmakers can maximize their exposure.

How does Joja pay filmmakers?

At this time, filmmakers can only receive audience donation. Filmmakers receive the full donation, minus transaction fees from Joja. To donate, go to a film page, find the DONATE button near the bottom of the page. Donation buttons are for specific filmmakers. Joja is seeking funding to support licensing fees for filmmakers.

Joja Entertainment was developed and runs on resources provided by family, friends, the Pakistani filmmaker community, and pro-bono associations.

donate

If you'd like to make a financial contribution to the project, you do so here.

Use of Funds

Fund will be used to compensate filmmakers wherever possible and on operating costs (freelance work, video hosting, web hosting, among other subscriptions).

help grow the platform

To give support through resources other than financial, please contact admin@jojatv.com.